Information Society – What’s On Your Mind (Pure Energy): Lyrics and Music Video

"What's On Your Mind (Pure Energy)" by Information Society is an energetic synth-pop anthem that became one of the defining tracks of the late 1980s. Known for its futuristic sound and innovative use of samples, the song blends catchy electronic melodies with an irresistible dance beat, capturing the spirit of the era’s digital and new wave aesthetic.

Key Details:

• Release Date: 1988
• Artist: Information Society
• Genre: Synth-Pop, New Wave, Dance-Pop
• Album: Often associated with their debut album Creatures of Influence
• Label: Tommy Boy Records

Themes and Meaning:

• Modern Communication & Technology:
  The song’s title and lyrical content evoke ideas of constant connectivity and the excitement of contemporary, tech-driven culture.

• Youthful Optimism and Energy:
  With its driving rhythm and catchy hook—centered around the phrase "Pure Energy"—the track reflects the energetic, forward-looking spirit of the time.

• Futuristic Vibes:
  The innovative production and electronic instrumentation underscore a fascination with the future, making it emblematic of the cyber and digital age emerging at the end of the 1980s.

Musical Style:

• Synth-Driven Production:
  The track is built around lush synthesizer layers and a punchy electronic beat, which together create a danceable, futuristic sound.

• Innovative Use of Samples:
  Cleverly integrated audio samples add texture and a modern edge, helping the song stand out in a rapidly evolving musical landscape.

• Catchy Vocal Hooks:
  The memorable refrain and rhythmic vocal delivery ensure the song’s appeal both on the dance floor and on radio.

Legacy and Reception:

• Breakthrough Hit:
  "What's On Your Mind (Pure Energy)" was the breakout single for Information Society, gaining significant airplay and chart success, and introducing many to the vibrant world of synth-pop.

• 80s Retro Staple:
  The song remains a favorite on 80s and retro playlists, celebrated for its timeless energy and as a snapshot of the era’s innovative sound.

• Influence on Dance Music:
  Its blend of pop sensibility with electronic experimentation helped pave the way for future dance-pop and electronic music trends.

In Summary:

"What's On Your Mind (Pure Energy)" by Information Society is a quintessential 1980s synth-pop track that combines innovative production, futuristic themes, and an infectious beat to create a dance-floor anthem. Its energetic spirit and forward-thinking sound captured the imagination of a generation and continue to resonate as a nostalgic favorite among fans of 80s music and electronic pop.